On this page
- There are 23 themes: ten classic and thirteen modern. Five of the modern ones (Cohort, Tiles, Inset, Tonal, Rail) were made for one kind of seller.
- The editor suggests up to six themes for the kinds you sell; a theme's first kind counts most.
- A switch resets fonts, buttons, spacing, mode and accent to the new theme's own unless you choose to keep your changes, removes the cover, and keeps your content and any layout you picked yourself.
How does the editor pick themes for you?
The editor suggests themes from the kinds of product your shop lists. When you create a shop, the first step asks "What do you sell?" with five choices: Digital products, Services, Memberships, Software, and Support and tips. Every theme carries one to three of those kinds, the first one being what it suits best.
The Theme tab then shows two lists. "Suggested for you" holds at most six themes, ranked in this order:
- Themes whose first kind is one you sell.
- Among those, the five themes made for one kind of seller: Cohort, Tiles, Inset, Tonal and Rail.
- Then modern themes before classic ones.
- Then the catalogue order.
Everything else sits under "More themes". The chips above the list, "Show themes for" All or one kind, narrow both lists. Each card carries a Modern or Classic badge. The wizard preselects the first suggestion and keeps following your kinds until you click a theme yourself.
Which shop theme suits which kind of seller?
Each of the 23 themes is listed below with the kinds it is tagged for (first kind first), whether it opens in light or dark mode, its font pairing and its look. The looks are paraphrased from the notes in each theme's source file; the kinds and modes are the values the editor uses.
The thirteen modern themes
| Theme | Suits | Opens in | Fonts | Look |
|---|---|---|---|---|
| Aurora | Software, memberships, digital | Light | Geist and Inter | White cards on a light tint, a soft gradient behind the hero, pill buttons, airy spacing |
| Mono | Digital, services | Light | Inter Tight | Black on white, crisp hairlines, outline buttons, no decoration |
| Glow | Software, memberships | Dark | Space Grotesk and Manrope | A soft violet glow behind the hero |
| Cohort | Memberships, services | Light | Archivo and Hanken Grotesk | A school prospectus: condensed capitals on cream, a buy card beside the points, a numbered syllabus |
| Tiles | Support, digital | Light | Instrument Serif and Geist | A phone home screen: one narrow column of link tiles at every width |
| Inset | Services, memberships | Light | Manrope and Nunito Sans | Every section a rounded panel set in from the edges, a floating header |
| Tonal | Digital, software | Light | Bricolage Grotesque and Inter | A greyscale gallery with one bright highlight, a product shelf with a chip per kind |
| Rail | Software | Dark | Inter Tight and Geist | A warm-dark spec sheet framed by two thin rails, plans as one joined strip |
| Halo | Memberships, digital | Dark | Newsreader and Geist | A quiet members' room: near-black, a horizon of light under the hero, glass cards |
| Breeze | Services, memberships | Light | Hanken Grotesk and Nunito Sans | A morning sky over warm paper, glass cards, glossy pill buttons |
| Signal | Software, digital | Light | Manrope and Inter | A bright product page, a band of vertical bars, plans on an accent panel |
| Grove | Services, software | Light | Archivo and Inter | A pine-and-paper consultancy: pine header, hero and footer |
| Prism | Digital, support | Light | Bricolage Grotesque and Geist | Periwinkle, a mesh behind the hero, gradient text and buttons |
The ten classic themes
| Theme | Suits | Opens in | Fonts | Look |
|---|---|---|---|---|
| Ledger | Software, digital, services | Light | Inter Tight and Inter | White, slate and cobalt, a dot-grid hero, hairline cards: the calm one |
| Broadsheet | Memberships, digital | Light | Instrument Serif and Newsreader | Newsprint with an oxblood accent, double rules, a masthead hero |
| Console | Software, digital | Dark | JetBrains Mono | Near-black and phosphor green, scanlines, prompt-style buttons |
| Poster | Digital, support | Light | Archivo | Orange and yellow colour blocks, hard-shadow cards and buttons, capitals |
| Cloud | Support, services, memberships | Light | Fraunces and Nunito Sans | Blush and plum, soft blurred shapes, round cards, pill buttons |
| Swiss | Services, digital | Light | Hanken Grotesk and Inter | White, black and signal red, a 12-column grid, a huge headline |
| Studio | Software, memberships | Light | Geist | Zinc greys, a glow at the top, bento cards |
| Atelier | Services, digital | Light | Cormorant Garamond and Manrope | Linen, espresso and muted gold, ornament dividers, outline buttons |
| Zine | Support, digital | Light | Bricolage Grotesque and JetBrains Mono | Riso pink and blue, halftone dots, rotated sticker cards |
| Blueprint | Software, services | Dark | Space Grotesk and JetBrains Mono | Navy with a cyan grid, crop-mark cards, outline buttons |
Five themes open in dark mode: Console, Blueprint, Glow, Rail and Halo. Every theme also has a light palette, so a dark theme can be set to Light, and Auto follows the visitor's device.
What does the editor suggest for a membership plus a digital product?
For a shop that sells memberships and digital products, the editor suggests Cohort, Tonal, Mono, Halo, Prism and Broadsheet, in that order. Take Quillfern Labs, an invented research shop that sells a monthly membership and a one-off template pack. It ticks Memberships and Digital products in the first step. Twenty of the 23 themes carry at least one of those kinds; only Rail, Blueprint and Grove carry neither.
Cohort and Tonal lead because both are made for one kind of seller and their first kind (membership, digital) is one Quillfern sells. Mono, Halo and Prism follow as modern themes whose first kind matches. Broadsheet, a classic, takes the sixth place for the same reason. Aurora, the theme a shop falls back on when no kind is chosen, lands under "More themes" here, because its first kind is software.
The ranking is a starting point, not a verdict. If Quillfern's membership is the product that pays the bills, Cohort's buy card beside a numbered syllabus fits a course-like offer. If the template pack sells more, Tonal's product shelf puts the files first. Click the second one, look at it with your own products, and switch back if it reads worse: that costs one undo.
Sell your own products for USDC from a shop at your-name.fianto.xyz, with no code and no Fianto fee during the beta.
How the shop worksWhat happens to your shop when you switch themes?
A theme switch replaces the look and keeps what you wrote. The settings that belong to a theme, the font pairing, accent colour, button style, button shape, spacing and mode, become the new theme's own, unless you choose to keep your changes. Your text, your products and the order of your sections do not change.
- Layouts you chose stay. A section whose layout, colour scheme or background still matches the old theme's default takes the new theme's default. One you changed yourself keeps your choice.
- The cover, a colour wash behind the top section, comes off. The editor says "Cover removed" with an Undo (when the switch asks first, the dialog warns you instead), and you can pick a cover again.
- If you had changed any theme setting, the theme shows "Customised", and a switch first asks "Replace your font and button changes?" with two answers: Replace, or Keep my changes, which carries your settings over to the new theme.
- "Reset to theme" puts every setting back to the current theme's own.
Nothing reaches visitors until you publish. The publish dialog notes "Your theme or products changed since the last publish.", and a published change shows on the live shop within about 15 seconds.
Which theme settings can you change after picking one?
On top of any theme you can change six settings, which is why the theme choice matters less than it looks:
| Setting | Choices |
|---|---|
| Fonts | 23 pairings, one named after each theme |
| Accent colour | The theme's own, a suggested colour, or any #rrggbb |
| Button style | Solid, Outline, Hard shadow |
| Buttons (shape) | Square, Rounded, Pill |
| Spacing | Compact, Comfortable, Airy |
| Mode | Light, Dark, Auto |
An accent that is hard to read gets replaced on the live shop. The editor says so: "This colour is hard to read on this theme, so your shop shows" a colour it picks instead. In dark mode, the shop falls back to the theme's own accent when yours does not read on the dark colours.
The design pages in the docs cover each panel of the editor: designing your shop. That page was written before the thirteen modern themes, so trust the editor for the theme list.
What can a Fianto shop theme not do?
A Fianto theme cannot show your images. The shop has no image, logo or file upload, and no custom HTML, CSS or scripts; covers are colour washes such as Peach, Mint or Dusk. If your product sells on its photos, the shop is the wrong page for it: sell from your own site with a USDC payment link instead.
The shop also lives only at your-name.fianto.xyz, with no custom domain, and sells one price of one product per purchase, with no cart. A store that needs carts is better off with WooCommerce and a USDC gateway. Payment goes straight from the buyer's wallet to yours, in USDC on Solana, which is what onchain commerce means in practice. You can design a draft before your account is approved, but the shop goes live only after approval; what Fianto reviews before approval explains that step.
Choosing the theme is the quick part. Checkout and costs for your buyers are the same whatever the theme; the hosted checkout page shows them before the buyer signs.